Retail chain (anonymized)
2023–2024 · Rebranding of 3 brands, NPS up 22 points.
Interim CMO
About the expert
Expert in building consumer brands and digital transformation. Led rebranding projects for leading retail chains.
Selected missions
FMCG manufacturer (anonymized)
2021–2022 · Launched D2C channel, e-commerce revenue +180% YoY.
Competences
Brand strategyDigital marketingD2CRebrandingCustomer insightATL/BTL